Packaging box design is a "face" project. With the current economic prosperity, packaging design can be said to have emerged as a new force because they play an important role in brand shaping and creation. So what effect and value can a good packaging box bring to the product? Just let Shenzhen Jiajie come to talk to everyone.
One, protect the goods
From the production stage to the consumption stage, the goods need to undergo the transformation of transportation, storage and display. The packaging box plays a role in protecting the goods from being damaged in this process. The packaging box should use a reasonable container to protect the packaged items from both physical and chemical protection. Packaging can prevent physical damage such as product vibration, extrusion, bumping and abrasion, as well as various chemicals and accidents. The high-quality packaging box has the functions of anti-wear, anti-vibration, anti-compression, anti-tensile, anti-extrusion, etc. The decoration, storage and transportation of goods are protected. Some can also solve the problems of sun protection, moisture proof, anticorrosion, leak proof, and flame proof of the goods, to ensure that the goods are intact under any circumstances, and to ensure that they can be in the hands of consumers.
Convenient circulation and use
The packaging box attaches great importance to human factors, requiring humanization and easy portability. Various aspects of safety, storage, transportation and use should be considered during the design process. In terms of use, it makes people feel very convenient and save space.
Beautify goods
From the idea to the finished product, the packaging box design depends on a variety of natural or man-made materials to complete. The beauty of the box shape, the choice of color, the texture, the prominent brand, and the unique design and processed image are displayed to consumers. When consumers buy goods, they first come into contact with the packaging of the goods. Packaging is like the face of the enterprise. It not only directly reflects the nature and business philosophy of the manufacturer, but also contains the inherent quality of the goods. Therefore, manufacturers continue to make improvements in packaging design to beautify the packaging of goods as much as possible. Various types of packaging cater to the aesthetic tastes of different consumers, so that their sensory cognition and psychological needs are met, so that they are more easily accepted by consumers to make purchases.
Promote sales and enhance brand competitiveness
The competition in modern commerce, such as the battlefield, has become increasingly fierce. Many brands of products are placed in the consumer market. In the supermarket, products of different brands are displayed in designated areas. They rely on their own packaging to win the attention of consumers. Through packaging styles with exquisite shapes, clear trademarks, exquisite text, and harmonious colors, brands can be created and strengthened. Competitiveness in the market, stand out among many products, and create revenue for the enterprise.